Your business Force Multiplier

In military strategy there is a well understood principle of 'force multiplier'.

This is a combination of factors that significantly enhance the efficacy of a force unit without increasing its size; enabling a small force to achieve results comparable to a much larger one.

Examples:

(1)   An experience-crewed submarine

(2)   A well-trained special forces squad

Both of these ‘technologies’ create results in vast disproportion to the investment made.

3x to 10x and more are ratios for which there is solid evidence.

In business, we also have mechanisms to create asymmetric advantage.

It is not about luck.

One of the easiest and fastest to generate results is systems & process automation.

Wherever you have a process operating (or should have), there is a potential for fast improvement.

Application:

There are hundreds of possibilities.

As example let's consider revenue-generation.

With automation you can dramatically leverage:

> Lead generation
> Lead-qualification

> Asset-generators

> CRM processes to instantly route hot leads

> Proposal-generators

> Personalised follow up and nurture systems

> Lead scoring

Are your people spending their time ineffectively in this space?

Automate the dead-time, and get the team focused where they add the max value.

There’s almost always a better way